A Marketing Manager's primary focus is to manage the marketing team, implement strategic outreach plans, coordinate marketing projects, and brand building initiatives designed to build audiences, engage customers, and achieve overall business objectives.
Marketing Managers are required in almost all sectors and industries and play a key role leading a highly skilled team towards implementing effective marketing strategies.
Being a Marketing Manager
Reporting to the Head of Marketing, your excellent knowledge and experience of day-to-day marketing processes will be vital as you help lead the marketing department. You will collaborate with team members across all departments to ensure they implement marketing initiatives that focus on growing audiences and increasing the uptake of products and services.
You may need to build and maintain relationships with external agencies for collaboration and outsourcing, identify opportunities to improve and streamline processes and make confident leadership decisions. You will also need to implement campaigns that ensure the business is competitive and maintains strong competitive responses to emerging opportunities and threats.
An understanding of all core marketing disciplines is generally needed, including brand development, web-based content marketing, copywriting, digital marketing, cross-channel marketing, print marketing, media marketing, social media marketing, offline and online media, direct marketing, affiliate marketing, promotional marketing, search marketing, search engine optimisation, and customer experience activities.
A hands-on and creative marketing management role will utilise insights and strategies to develop and implement marketing strategies for all levels of the business. This is where your marketing skills and campaign insights gained in previous roles will provide the framework for ongoing marketing initiatives.
You will need to apply strong, inspirational leadership skills to support the marketing team, increasing knowledge and sharing best practices, whilst being adept at using relevant marketing systems and building strong relationships to deliver a full marketing mix service for sales and operational teams.
As a Marketing Manager with more than 5-years’ experience you can expect to earn from £36,000. However, salaries can vary greatly depending on your experience, qualifications, job sector and location.
Is a Marketing Manager job a good fit for you?
Your day-to-day duties as a Marketing Manager will include:
- Managing core areas of the marketing department.
- Reporting on all areas of marketing strategy and implementation.
- Managing the development of the corporate brand in consultation with senior managers, executives, and partners.
- Managing the development of all marketing plans and ensuring the implementation of effective marketing strategies.
- Coordinating with all senior team members to create marketing and branding strategies for new and existing products and services.
- Identifying new revenue opportunities.
- Ensuring the organisation complies with current marketing and copyright regulations, accepted professional standards, policies, procedures, and legislation.
- Working to identify trends, so that time and resources are distributed accordingly.
- Enabling the reporting of key marketing performance metrics to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
- Strategising actionable insights for the marketing team based on performance matrices.
- Managing the marketing team, providing advice and direction on work priorities, budget, and resources.
Are you a good fit for a Marketing Manager job?
To succeed as a Marketing Manager, you will need more than a broad knowledge of various marketing disciplines and applications, you will also need to demonstrate:
- Excellent time management and prioritisation abilities.
- Robust experience in managing diverse projects.
- Experience in leading teams to implement strategic marketing campaigns.
- The ability to develop good working relationships with cross departmental team members.
- Enable collaboration, advice sharing, and assistance where required.
- The ability to seek and develop relationships with external creative teams in a variety of disciplines.
- Build a trusted talent pool for use on long-term and short-term campaigns as required.
- The ability to report on and analyse marketing statistics to identify trends.
- The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Dotdigital, Mailchimp, Hootsuite, Sprout Social, Google Business Tools, including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo.
Qualifications, Licences & Certifications needed for a Marketing Manager job
A Marketing Manager requires:
- A bachelor's degree in Marketing, Communications, Advertising, Psychology, or a Business-related subject.
- Minimum 4 years’ experience in a marketing role.
- Minimum 1 years’ experience as a marketing lead.
- Fluent level of both spoken and written English.
Although a bachelor's degree is usually required, a Chartered Institute of Marketing (CIM) professional diploma or a qualification from the Institute of Data and Marketing is an excellent alternative.
In addition to the essential qualifications, employers will be looking for:
- Excellent time management and organisational skills.
- Exceptional interpersonal skills.
- Proactive and enthusiastic work ethic.
- Thorough and methodical attention to detail.
- Strong presentation skills.
- Excellent communication skills.
- Problem solving skills.
- Confidence to use your initiative.
- Adaptability to change and possess a willingness to embrace new ideas and processes.
- The ability to accept criticism and be challenged on your advice.
- Work well under pressure.
- The capacity to make quick but rational decisions.
Where can a Marketing Manager job take you?
The knowledge and experience gained as a Marketing Manager can be applied across a variety of industries and is extremely valuable to a company.
You can progress in this role by working in bigger companies and within industries that interest you, and by maintaining a passion for self-development, coupled with 3-4 years’ experience as a Marketing Manager, you could step up into a Head of Marketing role.
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