1. Executive leadership response
What are your people at the top doing to reinforce company values during this economically challenging time? How did they lead during the pandemic and how they leading now during times of financial struggle, while communicating a sense of community and shared purpose?
Encourage your leaders to share stories of hope and optimism about the future, both internally and externally. Video content is a great way to engage in this way and showing senior people in a less formal context makes them more approachable and accessible.