Why Employers need a great Employer Value Proposition (EVP)


Is it Employer or Employee Value Proposition?

These terms are often interchanged to describe the same thing. Our view is that they are distinctly different.

Employer Value Proposition is the perks and value added benefits offered to a jobseeker.

Employee Value Proposition is the value offered by a company’s staff to its customers e.g. their collective experience and strengths. 

Employer Value Proposition

These five value areas cover everything that matters most to your jobseekers:

  • Time Off
  • Healthcare
  • Flexibility
  • Family

  • Salary
  • Rewards
  • Bonuses
  • Fairness
  • Progression opportunities 
  • Training
  • Career development
  • Security
Work environment
  • Recognition
  • Roles
  • Responsibilities
  • Autonomy
  • Work-life balance
  • Values and goals
  • Equity and inclusion
  • Team spirit
  • Trust

EVP is critical for talent attraction and staff retention.

Here are four reasons why EVP matters more than ever:


Group meeting in office
Top tips for developing your EVP
  • Find out why new staff joined your company
  • Find out why long-service staff have chosen to stay
  • Research your competitors' EVP and differentiate yourself where possible
  • Promote understanding of your EVP, regularly and taking nothing for granted

Looking for talented staff?

We will find you the perfect blend of talent and team mate to join you and your company. Simply fill out the form below and we will be in touch.

Please view our privacy policy notice to understand how Tate uses the personal data from this form.