Content marketing can bring huge rewards, but it can also overwhelm businesses with the burden of creating, editing, reviewing, approving, distributing, storing and publishing content – and that’s not to mention the constantly evolving media and technology mix that facilitates and controls this activity.
With this in mind, what can your marketing, PR and communications professionals use to streamline some of this complexity? We’ve uncovered 10 lesser-known tools that can supercharge your content marketing and make your processes more efficient.