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Business Recovery: Marketing

marketing tips
5 Top qualities of a great marketing leader in aiding business recovery

After a demanding couple of years for almost every UK business, the time has come to start planning and implementing your business recovery strategy.

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best marketing KPIs
Essential marketing KPIs to assist your business recovery

For marketers, this can be a persistent challenge. After all, much of what they do involves playing a long game. Articles, tweets, ads and emails they send one week might connect to a purchasing decision several months later – and this connection can be difficult to prove or demonstrate.

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top content marketing tools
10 content marketing tools that you may have missed

Content marketing can bring huge rewards, but it can also overwhelm businesses with the burden of creating, editing, reviewing, approving, distributing, storing and publishing content – and that’s not to mention the constantly evolving media and technology mix that facilitates and controls this activity.

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