Understanding your current position
Understanding how powerful your offering is to present and potential employees is an essential first step to designing an outstanding EVP.
To do this, you need to assess what it’s actually like to work at your organisation, how attractive your current working environment is, and how communicable your company culture and vision currently is.
By doing so, you will be able to get a better understanding of what your company is, and isn’t, and learn which of these elements are currently strong.
This process should not be done by HR professionals and leadership teams alone. It’s important that you get critical feedback from current employees, former employees, and even candidates who have turned your company down. By going through this process, you can get a true understanding of your current standing.
The most common approach is utilising employee surveys, workshops and focus groups. In the case of current employees, asking questions such as ‘what motivates you at work’, ‘what improvements would you like to see’ ‘how important is career growth to you’ and ‘how important is the company culture to your work’ is a good place to start.
This is by no means the full extent of questions you could be asking, and you should, of course ask different questions to those in different positions, and tailor them to your own business.
But through assessing some of the key drivers for workers today (as alluded to in the ‘What is an Employer Value Proposition’ section), and creating questions that align with these motivations, you’ll be able to gain a better understanding of your strengths and weaknesses in the eyes of current, former and potential employees.