The key to using LinkedIn successfully: Make & Grow Connections
LinkedIn is a numbers game. Search results are ordered by degrees of separation so, if you share a connection with someone conducting a search, you'll appear at the top of the search results ahead of the competition.
The more connections you have, the greater the likelihood is that you'll be connected to someone conducting a search. When requesting to connect with someone, consider writing a thoughtful, personalised message, it will resonate much more.
The more you like, share, comment or post, the more visible you will be.
More than 90% of people trust recommendations from individuals (even if they don't know them), so engaging on the platform is a valuable opportunity to generate business leads and strengthen your personal brand.
Promote your brand
If you have the right strategy, LinkedIn enables you to cultivate a powerful network.
By taking 10 minutes out of your day to engage in relevant posts in your newsfeed and group discussions, you'll increase your exposure and position yourself as a thought leader.
To extend your reach in quality and meaningful interactions, join appropriate LinkedIn groups.