Social Media ManagerRemote £17+ p.h
Our client a higher education provider ranked in the top 100 worldwide is looking for an experienced Social Media Manager to be responsible for implementing their social media strategy. To plan and manage all social media channels. In particular, the post holder will act as the clients social media expert and be responsible for delivering on the implementation of their social media strategy.Social Media Manager will coordinate the cross-department content, effectively collaborating with internal stakeholders to source content aligned to the brand and social strategies. You will support colleagues from across the institution to deliver social media excellence, advising on best practice for engaging our audiences.
Social media marketing and campaigns duties:
· Develop plans with clear goals to support our marketing and corporate communications strategies through existing and new social media channels and platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) · Manage social media campaigns and day-to-day activities using scheduling tools· Assist with the clients wide/departmental digital projects as required reflecting the needs of Communications and Marketing and the brand as part of the overall Communications and Marketing strategy· Develop and commission relevant content to reach the clients target audiences and help drive traffic to our website· Curate and manage published content on social channels (images, video and written), ensuring our information is as accessible and inclusive as possible.· Monitor, listen and respond to or signpost users, working with relevant colleagues across the organisation against · Develop and expand community and/or influencer outreach efforts· Work closely with the Media Relations team to help manage our reputation online Intelligent use of paid social to boost reach and engagement, managing promotion and social ad campaigns centrally· Analyse key metrics and adapt strategy as needed by developing a clear framework and guidance of our services· Carry out constant evaluation of the external social landscape, identifying innovative solutions for implementation to the clients social offering· Provide advice and guidance to colleagues in the innovative use of social channels as a marketing tool, to maximise effectiveness and resource· Lead a Community of Practitioners (CoP) to instil best practice disciplines, governance models and maintain best practice guiding principles
Qualifications, knowledge and experience:
· Skill level equivalent to achievement of HND, Degree, NVQ4 or basic professional qualification. Proven experience as a Social Media expert, ideally in an enterprise level organisation· Experience working with the full mix of digital marketing channels including, web, social, paid advertising, email campaigns, video, application development and event support· Demonstrable experience of writing creative, high quality, customer focused digital content for a wide· Accuracy and attention to detail. Thorough and meticulous both when creating and reviewing content· Experience in training provision, guidance and best practice advice to colleagues on all areas of the role· Ability to analyse, problem solve and provide advice for self and various client groups· Ability to analyse and critically evaluate content and processes to identify challenges and devise new ways to overcomes them · Ability to address problems in pressurised, time- restricted environments· Self-sufficient, capable of target setting and monitoring, actively seeking information from internal or external sources as required Team player able to work collaboratively with others to disseminate and share knowledge and information Excellent people skills and a helpful and supportive attitude· Ability to deal with sensitive information in a confidential manner.· Experience of working with brand and delivering content to emphasise brand values and principles· Experience of editing digital content to meet the needs and add value to specific channels· Competency working with social media metrics and analytics· Experience of using social media management platforms for use case including for content publishing, community engagement, customer service, and crisis management· Experience of making creative suggestions about ways of communicating digitally with relevant target audiences Please apply directly here with your CV in a Word format.
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
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