Marketing - Insight Analyst

Job Ref: 163927
Sector: Marketing
Job Type: Permanent
Date Added: 14 May 2019
  • Andover, Hampshire, England SP11 8EZ Andover Hampshire SP11 8EZ
  • Competitive
  • Tate
  • 02380 835800

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Marketing insight Analyst - Andover

Job Purpose

Custodian of market insight and sales data. Maintaining, interpreting and reporting on market insight and sales data for all customer-facing business functions.

Data Analysis

  • Creation of monthly retail and OOH insight reports
  • Management of all data coding files, ensuring clean-read data is maintained
  • Competitor monitoring of new product launches, promotions and price changes
  • Evaluation of data and insight suppliers for best return on investment
  • Using IRI to create & maintain weekly & monthly EPOS sales report tracking category performance
  • Track and report on frequency, penetration & usage data to use to give weight to recommendations
  • Analyse promotional mechanic success through evaluating uplifts and cash margin generated
  • Proactively monitor internal sales data to support the Commercial Team on sales and margin trends or issues
  • Using trend, ex-factory and EPOS data, make strategic recommendations for business growth
  • Support Category Managers with data and insight as required for customers

Technical Skills & Qualifications Minimum

Minimum of 3 years experience in data insight roles within food, beverage, ingredients or FMCG companies

Organising & Executing

  • Keep up to date with competitor information and market trends
  • Accept and tackle demanding goals with enthusiasm
  • Plan activities and projects well in advance and take account of possible changing circumstances
  • Focus on customer needs and satisfaction
  • Monitor performance against deadlines and milestones
  • Set high standards for quality
  • Monitor and maintain quality and productivity
  • Consistently achieve project goals
  • Strong commercial thinking and financial awareness

Analysing & Interpreting

  • Write clearly, succinctly and correctly in an engaging and expressive manner
  • Structure information to meet the needs of the intended audience
  • Produce new ideas, approaches or insights
  • Write in a well structured and logical way, avoiding the use of unnecessary jargon
  • Develop job knowledge and expertise through continual professional development and sharing knowledge with others
  • Analyse data and breaks information into component parts, patterns and relationships
  • Produce workable solutions to a range of problems

Interacting & Presenting

  • Relate well with people at all levels and establish good relationships with customers and staff
  • Express opinions, information and key points of an argument clearly
  • Make a strong impression on others and gain commitment through persuading, convincing and negotiating.
  • Communicate clearly and effectively and project credibility
  • Make presentations and undertake public speaking with confidence
  • Strong stakeholder management skills
  • Responds quickly to the needs of an audience and to their reactions and feedback

Deciding, Co-operating & Supporting

  • Set appropriate standards of behaviour
  • Take initiative, work with confidence and generate activity
  • Listen, consult others and communicate proactively
  • Demonstrate integrity and uphold Rich's ethics and values
  • Motivates and empowers others

If this position is of interest please do hesitate to press the apply button below.

Tate is acting as an Employment Agency in relation to this vacancy.

13/06/2019 14:53:16
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